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~person:"Kumar, Subodha"
~person:"Silberer, Günter"
~person:"Skiera, Bernd"
~subject:"Virales Marketing"
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Virales Marketing
Internet marketing
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Online-Marketing
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Kumar, Subodha
Silberer, Günter
Skiera, Bernd
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Marketing : value creation or value destruction?
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
6
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
3
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
4
Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Marketing : value creation or value destruction?
.
2013
Persistent link: https://www.econbiz.de/10009675542
Saved in:
5
Online advertising by tell-a-friend services
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Current insights and future trends : [extended versions …
,
(pp. 219-233)
.
2012
Persistent link: https://www.econbiz.de/10009748097
Saved in:
6
Determinanten des Weiterempfehlens im viralen Marketing
Mau, Gunnar
;
Schulz, Sebastian
;
Silberer, Günter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10003719844
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