Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Christian Schulze; Lisa Schöler and Bernd Skiera
| Year of publication: |
2013
|
|---|---|
| Authors: | Schulze, Christian ; Schöler, Lisa ; Skiera, Bernd |
| Published in: |
Marketing : value creation or value destruction?. - Hamburg : Kovač, ISBN 3-8300-6812-3. - 2013
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Extent: | S. 63 - 109 graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Eingereicht zur Veröffentlichung in: 2nd round at Journal of Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009675542