Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Year of publication: |
2013
|
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Authors: | Schulze, Christian ; Schöler, Lisa ; Skiera, Bernd |
Published in: |
Marketing : value creation or value destruction?. - Hamburg : Kovač, ISBN 3-8300-6812-3. - 2013
|
Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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