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~person:"Kumar, V."
~person:"Kumar, Vikas"
~person:"Wiedmann, Klaus-Peter"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject:"customer relationship management"
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Markenartikel
Beziehungsmarketing
79
Relationship marketing
79
Consumer behaviour
33
Konsumentenverhalten
33
Customer value
22
Kundenwert
22
Brand management
16
Markenführung
16
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13
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11
Marketingmanagement
11
Customer satisfaction
10
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10
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8
Internet marketing
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Online-Marketing
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customer lifetime value
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customer engagement
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Online retailing
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Online-Handel
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Kumar, V.
Kumar, Vikas
Wiedmann, Klaus-Peter
Fetscherin, Marc
12
Loureiro, Sandra Maria Correia
10
Japutra, Arnold
8
Guzman, Francisco
7
Khan, Imran
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Dawes, John
6
Han, Heesup
6
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6
Kaufmann, Hans Rüdiger
6
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6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
King, Ceridwyn
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Chrysochou, Polymeros
4
Gonçalves Filho, Cid
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
Krystallis, Athanasios
4
Nobre, Helena
4
Rahman, Zillur
4
Rita, Paulo
4
Rubio Benito, Natalia
4
Salo, Jari
4
Sarkar, Juhi Gahlot
4
Teck Ming Tan
4
Torres, Ivonne M.
4
Torres, Pedro M.
4
Zarantonello, Lia
4
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Journal of retailing and consumer services
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
8
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
5
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
6
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
7
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
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