//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~person:"Kumar, Vikas"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
79
Relationship marketing
79
Consumer behaviour
33
Konsumentenverhalten
33
Customer value
22
Kundenwert
22
Brand management
16
Markenführung
16
Brand image
13
Markenimage
13
Marketing management
11
Marketingmanagement
11
Customer satisfaction
10
Kundenzufriedenheit
10
Brand
8
Internet marketing
8
Markenartikel
8
Online-Marketing
8
Customer integration
7
Kundenintegration
7
Social Web
7
Social web
7
customer lifetime value
7
Dienstleistungsqualität
6
Service quality
6
USA
6
United States
6
customer engagement
6
Customer engagement
5
Destination management
5
Destinationsmanagement
5
Einzelhandel
5
Holiday behaviour
5
Measurement
5
Messung
5
Online retailing
5
Online-Handel
5
Retail trade
5
Theorie
5
Theory
5
more ...
less ...
Online availability
All
Undetermined
42
Free
1
Type of publication
All
Article
80
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
80
Graue Literatur
14
Non-commercial literature
14
Aufsatz im Buch
12
Book section
12
Festschrift
7
Collection of articles of several authors
6
Sammelwerk
6
Lehrbuch
5
Collection of articles written by one author
4
Hochschulschrift
4
Sammlung
4
Arbeitspapier
2
Glossar enthalten
2
Glossary included
2
Textbook
2
Thesis
2
Working Paper
2
Aufsatzsammlung
1
Case study
1
Einführung
1
Fallstudie
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
71
German
9
Author
All
Kumar, V.
Kumar, Vikas
Wiedmann, Klaus-Peter
Han, Heesup
53
Hollebeek, Linda D.
43
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
So, Kevin Kam Fung
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
more ...
less ...
Published in...
All
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of marketing research : JMR
6
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international marketing
4
Journal of business research : JBR
3
Journal of retailing
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
MSI reports : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of brand management : an international journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
California management review
1
European business review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business information systems : IJBIS
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
MIT sloan management review
1
Marketing intelligence & planning
1
Psychology & marketing
1
Review of marketing research
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism management perspectives : TMP
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
80
Showing
11
-
20
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
12
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas
;
Ramachandran, Divya
;
Kumar, Binay
- In:
Journal of business research : JBR
125
(
2021
),
pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Saved in:
13
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
14
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
15
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
16
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
17
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
18
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
19
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
20
Examining the antecedents and consequences of customers' trust toward mobile retail apps in India
Kaushik, Arun Kumar
;
Mohan, Geetha
;
Kumar, Vikas
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012179609
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->