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~person:"Kumar, V."
~person:"Sesé, F. Javier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
66
Relationship marketing
66
Consumer behaviour
29
Konsumentenverhalten
29
Customer value
26
Kundenwert
26
Customer satisfaction
12
Kundenzufriedenheit
12
Marketing management
10
Marketingmanagement
10
Dienstleistungsqualität
9
Service quality
9
customer lifetime value
7
Customer engagement
6
Customer integration
6
Kundenintegration
6
USA
6
United States
6
customer relationship management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
5
Measurement
5
Messung
5
Supplier relationship management
5
customer engagement
5
Customer profitability
4
Distribution channel
4
Financial services
4
Finanzdienstleistung
4
Firm performance
4
Mobile communications
4
Mobilkommunikation
4
Performance measurement
4
Performance-Messung
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Vertriebsweg
4
Brand management
3
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31
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1
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Article
67
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Aufsatz in Zeitschrift
Handbuch
Article in journal
67
Aufsatz im Buch
10
Book section
10
Festschrift
7
Lehrbuch
5
Arbeitspapier
3
Graue Literatur
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Non-commercial literature
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Glossar enthalten
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English
66
German
1
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Kumar, V.
Sesé, F. Javier
Han, Heesup
53
Hollebeek, Linda D.
44
Bruhn, Manfred
41
Homburg, Christian
39
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Palmatier, Robert W.
32
Prentice, Catherine
31
Smith, Alan D.
31
Svensson, Göran
30
Herrmann, Andreas
28
Loureiro, Sandra Maria Correia
28
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Huber, Frank
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Karjaluoto, Heikki
19
Khan, Imran
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Journal of marketing
9
Journal of the Academy of Marketing Science
9
Journal of marketing research : JMR
6
Journal of service research : JSR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
MSI reports : working paper series
3
Journal of business research : JBR
2
Journal of service research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business research quarterly : BRQ
1
California management review
1
European management review : the journal of the European Academy of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
MIT sloan management review
1
Psychology & marketing
1
Review of marketing research
1
Service business
1
The service industries journal
1
Universia business review : UBR
1
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ECONIS (ZBW)
67
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1
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67
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
4
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
5
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
6
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
7
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Channel habits and the development of successful customer-firm relationships in services
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Patrício, Lia
- In:
Journal of service research
23
(
2020
)
4
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012391608
Saved in:
10
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
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