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~person:"Kumar, V."
~person:"Snehota, Ivan"
~subject:"Bayes-Statistik"
~subject:"Bayesian inference"
~subject:"Unternehmensnetzwerk"
~subject:"Virales Marketing"
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Bayes-Statistik
Bayesian inference
Unternehmensnetzwerk
Virales Marketing
B-to-B-Marketing
21
Business-to-business marketing
21
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
8
Relationship marketing
8
Customer value
5
Kundenwert
5
Business network
4
Interaction
3
Marketing management
3
Marketingmanagement
3
B2B marketing
2
Brand management
2
Business relationships
2
Markenführung
2
Performance measurement
2
Performance-Messung
2
Allocation
1
Allokation
1
B2B disruptions
1
B2B markets
1
Behaviour
1
Betriebliche Wertschöpfung
1
Boundary function
1
Brand equity
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Brand image
1
Business networks
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Business start-up
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Business to business
1
Business-to-business
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Business-to-business channels
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Buyer acceptance
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Climate change
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Climate change risk
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Cognition
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Kumar, V.
Snehota, Ivan
Henneberg, Stephan
11
Naudé, Peter
8
Cova, Bernard
5
Ellis, Nick
4
Johnston, Wesley J.
4
Rod, Michel
4
Andersen, Poul Houman
3
Bruhs, Sarah Maria
3
Cantù, Chiara
3
Corsaro, Daniela
3
La Rocca, Antonella
3
Lowe, Sid
3
Mitrega, Maciej
3
Mouzas, Stefanos
3
Prévot, Frédéric
3
Purchase, Sharon
3
Ramos, Carla
3
Spencer, Robert
3
Zolkiewski, Judy
3
Askarany, Davood
2
Bodnar, Kipp
2
Camarero Izquierdo, Carmen
2
Canavari, Maurizio
2
Cartwright, Severina
2
Cohen, Jeffrey L.
2
Dow, Kevin
2
Felzensztein, Christian
2
Finch, John H.
2
Ford, David
2
Forkmann, Sebastian
2
Gabrielsson, Mika
2
Geiger, Susi
2
Glowik, Mario
2
Grewal, Rajdeep
2
Günther, Armin
2
Holmlund, Maria
2
Hwang, Ki-Soon
2
Ishii, Ryuta
2
Jalkala, Anne
2
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Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of marketing research : JMR
1
The IMP journal
1
Source
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ECONIS (ZBW)
6
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1
Corporate associations in B2B : coping with multiple relationship-specific identities
La Rocca, Antonella
;
Snehota, Ivan
- In:
The IMP journal
10
(
2016
)
1
,
pp. 172-188
Persistent link: https://www.econbiz.de/10011895483
Saved in:
2
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
3
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
4
Perceptions of change in business relationships and networks
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 270-286
Persistent link: https://www.econbiz.de/10009544756
Saved in:
5
Business in networks
Håkansson, Håkan
;
Ford, David
;
Gadde, Lars-Erik
; …
-
2009
Persistent link: https://www.econbiz.de/10003840798
Saved in:
6
The IMP perspective : assets and liabilities of business relationships
H°akansson, H°akan
;
Snehota, Ivan
- In:
Handbook of relationship marketing
,
(pp. 69-93)
.
2000
Persistent link: https://www.econbiz.de/10001559305
Saved in:
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