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~person:"Kumar, V."
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
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Marketingmanagement
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Beziehungsmarketing
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7
Customer value
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Konsumentenverhalten
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Customer satisfaction
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Kumar, V.
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Jaworski, Bernard J.
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Shaw, Eric H.
3
Stremersch, Stefan
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Varadarajan, Rajan
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Legends in marketing
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Journal of marketing
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ECONIS (ZBW)
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Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
3
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
4
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
5
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
6
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
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