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~person:"Kumar, V."
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Personalbeschaffung"
~subject:"Theory"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
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Beziehungsmarketing
Consumers
Kundenbindung
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Marketing management
5
Marketingmanagement
5
Relationship marketing
4
Customer value
3
Kundenwert
3
Betriebliche Kennzahl
1
Consumer behaviour
1
Customer integration
1
Customer satisfaction
1
Distribution costs
1
Financial ratio
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Konsumentenverhalten
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Kundenintegration
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Lieferantenmanagement
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Kumar, V.
Bruhn, Manfred
11
Homburg, Christian
10
Meffert, Heribert
10
Unger, Fritz
10
Backhaus, Klaus
7
Berndt, Ralph
7
Fuchs, Wolfgang
7
Kirchgeorg, Manfred
7
Ahlert, Dieter
6
Voeth, Markus
6
Becker, Jochen
5
Benkenstein, Martin
5
Köhler, Richard
5
Ratten, Vanessa
5
Sander, Matthias
5
Tomczak, Torsten
5
Busch, Rainer
4
Büschken, Joachim
4
Diller, Hermann
4
Esch, Franz-Rudolf
4
Fantapié Altobelli, Claudia
4
Kaapke, Andreas
4
Koppelmann, Udo
4
Kuß, Alfred
4
Meissner, Hans Günther
4
Scharf, Andreas
4
Schubert, Bernd
4
Steffenhagen, Hartwig
4
Winkelmann, Peter
4
Baier, Daniel
3
Bernecker, Michael
3
Claßen, Matthias
3
Dögl, Rudolf
3
Gaul, Wolfgang
3
Görgen, Frank
3
Günter, Bernd
3
Hammann, Peter
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Hilker, Jörg
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Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Marketing mix decisions : new perspectives and practices
1
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ECONIS (ZBW)
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1
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
2
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
3
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
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