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~person:"Kumar, V."
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
~subject:"Performance-Messung"
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Electronic Commerce
Marketingtheorie
Performance-Messung
Beziehungsmarketing
80
Relationship marketing
80
Marketing management
38
Marketingmanagement
38
Kundenwert
37
Customer value
33
Consumer behaviour
32
Konsumentenverhalten
32
Marktforschung
21
Theorie
19
Theory
19
USA
19
United States
19
Marketingforschung
17
Market research
16
Marketing
15
Marketing theory
14
Brand management
13
Markenführung
13
B-to-B-Marketing
11
Business-to-business marketing
11
Firm performance
11
Measurement
11
Messung
11
Unternehmenserfolg
11
Customer satisfaction
10
International marketing
10
Internationales Marketing
10
Kundenmanagement
10
Kundenzufriedenheit
10
Lieferantenmanagement
10
Performance measurement
10
Supplier relationship management
10
Brand image
9
Customer integration
9
Kundenintegration
9
Markenimage
9
Einzelhandel
8
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English
24
Author
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Kumar, V.
Tadajewski, Mark
80
Sheth, Jagdish N.
54
Hunt, Shelby D.
48
Kotler, Philip
44
Fritz, Wolfgang
35
Vargo, Stephen L.
35
Kollmann, Tobias
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
30
Lusch, Robert F.
28
Heinemann, Gerrit
27
Homburg, Christian
26
Wirtz, Bernd W.
25
Maclaran, Pauline
23
Shaw, Eric H.
23
Bauer, Hans H.
22
Brown, Stephen
22
Bruhn, Manfred
21
Grönroos, Christian
21
Lammenett, Erwin
21
Saren, Michael
21
Verhoef, Peter C.
21
Albers, Sönke
19
Kuß, Alfred
19
Meffert, Heribert
19
Dholakia, Nikhilesh
18
Kleinaltenkamp, Michael
18
Skiera, Bernd
17
Chaffey, Dave
16
Keller, Kevin Lane
16
Backhaus, Klaus
15
Freiling, Jörg
15
Lehmann, Donald R.
15
Silberer, Günter
15
Wiedmann, Klaus-Peter
15
Neslin, Scott A.
14
Olbrich, Rainer
14
Piller, Frank T.
14
Bijmolt, Tammo H. A.
13
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Legends in marketing
11
Journal of marketing
3
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Customer engagement marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
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ECONIS (ZBW)
24
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1
Integrating theory and practice in
marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on
marketing
investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
5
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
6
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
7
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
8
Marketing
research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
9
Marketing
research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
10
Forecasting in
marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
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