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~person:"Kumar, V."
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Kumar, V.
Ramani, Girish
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Does marketing need reform? : fresh perspectives on the future
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
2
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
3
Interaction Orientation and Firm Performance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10008171127
Saved in:
4
Interaction orientation : the new measure of marketing capabilities
Kumar, V.
;
Ramani, Girish
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
Saved in:
5
Interaction orientation : the new measure of marketing capabilities
Kumar, V.
;
Ramani, Girish
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10009893484
Saved in:
6
Interaction orientation : the new marketing competency
Kumar, V.
;
Ramani, Girish
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 109-118)
.
2006
Persistent link: https://www.econbiz.de/10003430122
Saved in:
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