Interaction orientation and firm perfomance
Year of publication: |
2008
|
---|---|
Authors: | Ramani, Girish ; Kumar, V. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 1, p. 27-45
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model |
-
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu, (2018)
-
Impact of business relationship functions on relationship quality and buyer's performance
Song, Yongtao, (2012)
-
Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada, (2015)
- More ...
-
Interaction orientation : the new marketing competency
Kumar, V., (2006)
-
Interaction orientation : the new measure of marketing capabilities
Kumar, V., (2007)
-
Interaction Orientation and Firm Performance
Ramani, Girish, (2008)
- More ...