//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"keller, Kevin Lane"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
1
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
Author
All
Kumar, V.
Keller, Kevin Lane
162
Kotler, Philip
30
Lehmann, Donald R.
12
Hoeffler, Steve
10
Aaker, David A.
5
Houston, Michael J.
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Bliemel, Friedhelm
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Lemon, Katherine N.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Sood, Sanjay
3
Staelin, Richard
3
Ambler, Tim
2
Bayus, Barry L.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Edell, Julie A.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Lu, Taihong
2
Malone, Chris
2
Moorthi, Y.L.R.
2
Moorthy, Sridhar
2
Swaminathan, Vanitha
2
Wakefield, Kirk
2
Wakefield, Lane
2
Wernerfelt, Birger
2
more ...
less ...
Published in...
All
Journal of marketing
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
2
Introduction to the special issue-mapping the boundaries of marketing : what needs to be known
Kumar, V.
;
Keller, Kevin Lane
;
Lemon, Katherine N.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011621573
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->