AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
V. Kumar, Kevin Lane Keller, & Katherine N. Lemon
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Kumar, V. (introduction) ; Keller, Kevin Lane (introduction) ; Lemon, Katherine N. (introduction) |
| Publisher: |
Chicago, Ill. : Publ. Group of the American Marketing Assoc. |
| Subject: | Marketing |
| Extent: | 196 Seiten Illustrationen |
|---|---|
| Series: | Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. volume 80, number 6 (November 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750380