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~person:"Kumar, Vikas"
~person:"Vashisht, Devika"
~subject:"Internet marketing"
~subject:"Product Placement"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Product Placement
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Online-Marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Brand
10
Markenartikel
10
Advertising effects
7
Computerspiel
7
Social Web
7
Social web
7
Video game
7
Werbewirkung
7
India
6
Indien
6
Online retailing
6
Online-Handel
6
Advertising
4
Online brand communities
4
Werbung
4
Advergames
3
Brand loyalty
3
Cognition
3
Experiment
3
Kognition
3
Perceived brand authenticity
3
Product placement
3
Self-congruence
3
Website
3
Brand placements
2
Brand prominence
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
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Article
13
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Article in journal
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13
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English
13
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Kumar, Vikas
Vashisht, Devika
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Filieri, Raffaele
13
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Reijmersdal, Eva A. van
11
Rita, Paulo
10
Akram, Umair
9
Ghose, Anindya
9
Hudders, Liselot
9
Pauwels, Koen
9
Boerman, Sophie C.
8
Hollebeek, Linda D.
8
Kannan, P. K.
8
Naderer, Brigitte
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Chen, Huan
7
Grewal, Dhruv
7
Hauser, John R.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Matthes, Jörg
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Phua, Joe
7
Rahman, Zillur
7
Sung, Yongjun
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Flavián Blanco, Carlos
6
Hennig-Thurau, Thorsten
6
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Published in...
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Marketing intelligence & planning
2
International journal of internet marketing and advertising : IJIMA
1
International journal of services and operations management : IJSOM
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management research review
1
The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
13
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
7
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
8
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
9
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
10
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
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