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~person:"Kumar, Vikas"
~subject:"Beziehungsmarketing"
~subject:"Preismanagement"
~subject:"Social Web"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Preismanagement
Social Web
Virales Marketing
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
12
Brand management
10
Markenführung
10
Brand
9
Markenartikel
9
Brand image
8
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8
Social web
7
Internet marketing
6
Online retailing
6
Online-Handel
6
Online-Marketing
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India
5
Indien
5
Online brand communities
4
Brand loyalty
3
Perceived brand authenticity
3
Self-congruence
3
Website
3
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
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Data protection
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E-commerce
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Einzelhandel
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Electronic Commerce
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Innovation adoption
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Kundenzufriedenheit
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Markentreue
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Psychological brand ownership
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15
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15
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Kumar, Vikas
Han, Heesup
47
Mattila, Anna S.
46
Hollebeek, Linda D.
35
Loureiro, Sandra Maria Correia
31
Grewal, Dhruv
26
Filieri, Raffaele
24
Dwivedi, Yogesh Kumar
22
Balaji, M. S.
21
Kumar, V.
21
Rather, Raouf Ahmad
21
Klaus, Philipp
20
Prentice, Catherine
20
Verhoef, Peter C.
20
Bang, Nguyen
19
Bilgihan, Anil
19
Das, Gopal
19
Quach, Sara
19
Gil Saura, Irene
18
Herrmann, Andreas
18
Hyun, Sunghyup Sean
18
Khan, Imran
18
Tanford, Sarah
18
Ahn, Jiseon
17
Spann, Martin
17
Wong, IpKin Anthony
17
Flavián Blanco, Carlos
16
Karjaluoto, Heikki
16
Huber, Frank
15
Japutra, Arnold
15
Khare, Arpita
15
Ko, Eunju
15
Rita, Paulo
15
So, Kevin Kam Fung
15
Sreejesh, S.
15
Vrontis, Demetris
15
Walsh, Gianfranco
15
Wu, Luorong
15
Casaló, Luis V.
14
Evanschitzky, Heiner
14
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Journal of retailing and consumer services
4
European business review
1
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
15
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
6
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
7
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
8
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred
;
Kumar, Vikas
;
Harmeling, Colleen
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Saved in:
9
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
10
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
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