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~person:"Kumar, Vikas"
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"destination loyalty"
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Search: subject:"branding"
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Consumer behaviour
Social web
destination loyalty
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Beziehungsmarketing
11
Relationship marketing
11
Konsumentenverhalten
10
Brand
9
Markenartikel
9
Destination management
5
Destinationsmanagement
5
Social Web
5
Tourism marketing
5
Tourismusmarketing
5
Holiday behaviour
4
Internet marketing
4
Online brand communities
4
Online-Marketing
4
Urlaubsverhalten
4
Brand loyalty
3
Perceived brand authenticity
3
Self-congruence
3
Customer satisfaction
2
Kundenzufriedenheit
2
Markentreue
2
Psychological brand ownership
2
Willingness to pay
2
Willingness to pay a price premium
2
Zahlungsbereitschaftsanalyse
2
brand loyalty
2
destination advocacy
2
destination trust
2
Asia Pacific
1
Bibliometrics
1
Bibliometrie
1
Brand commitment
1
Brand community commitment
1
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12
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12
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12
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Kumar, Vikas
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Melewar, T. C.
28
Bang, Nguyen
24
Ko, Eunju
24
Guzman, Francisco
23
Han, Heesup
23
Sarkar, Abhigyan
23
Keller, Kevin Lane
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
Burmann, Christoph
17
MacInnis, Deborah J.
17
Martínez-López, Francisco J.
17
Dawes, John
16
Pelsmacker, Patrick de
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Christodoulides, George
15
Dens, Nathalie
15
Huber, Frank
15
Khan, Imran
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Vrontis, Demetris
14
Casidy, Riza
13
Cova, Bernard
13
Park, C. Whan
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
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ECONIS (ZBW)
12
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
10
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
1
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