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~person:"Kumar, Vikas"
~subject:"Electronic Commerce"
~subject:"Markenführung"
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Search: subject_exact:"Relationship marketing"
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Electronic Commerce
Markenführung
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Brand image
10
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10
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6
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India
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Kumar, Vikas
Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
16
Khan, Imran
14
Veloutsou, Cleopatra
14
Wirtz, Bernd W.
14
Fetscherin, Marc
13
Japutra, Arnold
13
Piller, Frank T.
13
Rather, Raouf Ahmad
12
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11
Gil Saura, Irene
11
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11
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10
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10
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10
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10
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10
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10
Sarkar, Abhigyan
10
Vrontis, Demetris
10
Šerić, Maja
10
Kunkel, Thilo
9
Bang, Nguyen
8
Burmann, Christoph
8
Harrigan, Paul
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Salo, Jari
8
Sarkar, Juhi Gahlot
8
Speece, Mark
8
Thaichon, Park
8
Theobald, Elke
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Chen, Qimei
7
Ekinci, Yuksel
7
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7
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Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
International journal of business information systems : IJBIS
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
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Journal of vacation marketing
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Marketing intelligence & planning
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ECONIS (ZBW)
13
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
E-retail factors for customer activation and retention : an empirical study from Indian e-commerce customers
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012434257
Saved in:
7
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
8
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
10
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
1
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