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~person:"Kumar, Vikas"
~subject:"Internet marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Markenführung
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
12
Relationship marketing
12
Brand management
10
Brand
9
Markenartikel
9
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8
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8
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7
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7
Online retailing
6
Online-Handel
6
Online-Marketing
6
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5
Indien
5
Online brand communities
4
Brand loyalty
3
Perceived brand authenticity
3
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2
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2
Corporate social responsibility
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Customer satisfaction
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Kumar, Vikas
Loureiro, Sandra Maria Correia
32
Phau, Ian
27
Ko, Eunju
26
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Melewar, T. C.
21
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
17
Sarkar, Juhi Gahlot
17
Ekinci, Yuksel
16
Septianto, Felix
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Vrontis, Demetris
16
Khan, Imran
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Paul, Justin
14
Sung, Yongjun
14
Ahn, Jiseon
13
Kunkel, Thilo
13
Park, Jungkun
13
Rahman, Zillur
13
Seo, Yuri
13
Torres, Ivonne M.
13
Casidy, Riza
12
Foroudi, Pantea
12
Johnson, Lester W.
12
Rather, Raouf Ahmad
12
Rita, Paulo
12
Romaniuk, Jenni
12
Swoboda, Bernhard
12
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Journal of retailing and consumer services
3
Marketing intelligence & planning
2
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
12
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
6
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
7
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
8
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
1
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