//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, Vikas"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Theory
Brand management
15
Markenführung
15
Brand image
13
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand
9
Markenartikel
9
Destination management
5
Destinationsmanagement
5
Social Web
5
Social web
5
Tourism marketing
5
Tourismusmarketing
5
Holiday behaviour
4
Internet marketing
4
Online brand communities
4
Online-Marketing
4
Urlaubsverhalten
4
Brand loyalty
3
Perceived brand authenticity
3
Self-congruence
3
Customer satisfaction
2
Kundenzufriedenheit
2
Markentreue
2
Psychological brand ownership
2
Willingness to pay
2
Willingness to pay a price premium
2
Zahlungsbereitschaftsanalyse
2
brand loyalty
2
destination advocacy
2
destination loyalty
2
destination trust
2
Asia Pacific
1
Bibliometrics
1
Bibliometrie
1
Brand commitment
1
Brand community commitment
1
more ...
less ...
Online availability
All
Undetermined
11
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Kumar, Vikas
Burmann, Christoph
67
Esch, Franz-Rudolf
32
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
26
Baumgarth, Carsten
25
Melewar, T. C.
24
Bruhn, Manfred
23
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Schade, Michael
19
Sarkar, Abhigyan
18
Huber, Frank
17
MacInnis, Deborah J.
17
Meffert, Heribert
17
Sattler, Henrik
17
Piehler, Rico
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Han, Heesup
15
Khan, Imran
15
Park, C. Whan
15
Romaniuk, Jenni
15
Ahlert, Dieter
14
Christodoulides, George
14
Sarkar, Juhi Gahlot
14
King, Ceridwyn
13
Rahman, Zillur
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Schmidt, Holger J.
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Swoboda, Bernhard
12
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
2
Journal of business research : JBR
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
7
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
8
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
9
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
10
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->