//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, Vikas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand identification"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Destination management
2
Destinationsmanagement
2
Holiday behaviour
2
Tourism marketing
2
Tourismusmarketing
2
Urlaubsverhalten
2
destination loyalty
2
destination trust
2
Brand
1
Brand experience
1
Consumer behaviour
1
Destination brand experience
1
Destination brand identification
1
Konsumentenverhalten
1
Markenartikel
1
Structural equation model
1
Strukturgleichungsmodell
1
Tourism destination
1
Tourismusregion
1
brand identification
1
consumer behavior
1
consumer-brand relationship
1
destination advocacy
1
destination brand identification
1
destination personality congruence
1
structural equation modeling
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Kumar, Vikas
Augusto, Mário Gomes
5
Delgado-Ballester, Elena
4
Diamantopoulos, Adamantios
4
Ekinci, Yuksel
4
King, Ceridwyn
4
Balmer, John M.T.
3
Ghorbanzadeh, Davood
3
Kaushik, Arun Kumar
3
Nikhashemi, S. R.
3
Stephenson, Amber L.
3
Torres, Pedro M.
3
Xiong, Lina
3
Yerger, David B.
3
Arcand, Manon
2
Badrinarayanan, Vishag
2
Balmer, John M. T.
2
Bartels, Jos
2
Baudry, Damien
2
Brexendorf, Tim Oliver
2
Burmann, Christoph
2
Casidy, Riza
2
Chen, Jiawen
2
Chen, Tien-Tze
2
Coelho, Pedro Simões
2
Davvetas, Vasileios
2
Fatma, Mobin
2
Fazli-Salehi, Reza
2
Fernandez Sabiote, Estela
2
Gillespie, Erin Adamson
2
Godinho, Pedro Manuel Cortesão
2
Gyomlai, Moumita Das
2
Haupt, Martin
2
He, Hongwei
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Joshi, Richa
2
Khan, Imran
2
Kim, Soon-Ho
2
Kumar, Jitender
2
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
2
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building consumer-brand relationships through brand experience and
brand
identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
2
Destination brand experience and visitor behavior : the mediating role of destination
brand
identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
3
Achieving destination advocacy and destination loyalty through destination
brand
identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->