Destination brand experience and visitor behavior : the mediating role of destination brand identification
Year of publication: |
July 2018
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Authors: | Kumar, Vikas ; Kaushik, Arun Kumar |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 5, p. 649-663
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Subject: | Destination brand experience | destination brand identification | destination trust | destination loyalty | structural equation modeling | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Strukturgleichungsmodell | Structural equation model |
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