Fares, Naila; Lloret, Jaime; Kumar, Vikas; Frederico, … - In: Journal of Enterprise Information Management 36 (2023) 4, pp. 952-978
Purpose The authors analysed the operations of two synchronised channels by focusing on “buy online and return in store” (BORS) strategies in fast-fashion retail by investigating internal and external factors affecting this omnichannel strategy. Design/methodology/approach The authors apply...