Govindasamy, Ramu; Kumaraswamy, Anicham; Puduri, Venkata S. - Department of Agricultural, Food and Resource … - 2006
This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. Overall, 73% and 46% of respondents...