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~person:"Kuppelwieser, Volker G."
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The role of marketing in today's enterprise
Wirtz, Jochen
;
Tuzovic, Sven
;
Kuppelwieser, Volker G.
- In:
Journal of service management
25
(
2014
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10010343485
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