The role of marketing in today's enterprise
Year of publication: |
2014
|
---|---|
Authors: | Wirtz, Jochen ; Tuzovic, Sven ; Kuppelwieser, Volker G. |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 171-194
|
Subject: | Firm performance | Market orientation | East and West | Importance of marketing | Marketing department | Marketing function | Unternehmenserfolg | Marketing | Marketingmanagement | Marketing management |
-
The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman, (2020)
-
The past, present, and future of marketing strategy
Sozuer, Sibel, (2020)
-
Lekmat, Laddawan, (2018)
- More ...
-
Tuzovic, Sven, (2016)
-
Kuppelwieser, Volker, (2014)
-
From "free" to fee : acceptability of airline ancillary fees and the effects on customer behavior
Tuzovic, Sven, (2014)
- More ...