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~person:"Kurtz, David L."
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~subject:"Unternehmen"
~type_genre:"Glossar enthalten"
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Kurtz, David L.
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Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
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2002
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[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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