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~person:"Kurtz, Oliver Tuna"
~person:"Li, Sali"
~subject:"Online-Marketing"
~subject:"Welt"
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Online-Marketing
Welt
Internet marketing
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Mobile Anwendung
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Kurtz, Oliver Tuna
Li, Sali
Broeckelmann, Philipp
3
Foerderer, Jens
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Kesler, Reinhold
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Michaelidou, Nina
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Moro, Sérgio
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Ramos, Ricardo F.
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Law, Chun Hung Roberts
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Liu, Yinyuan
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Pourazad, Naser
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Roy, Souvik
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Journal of business venturing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Schriftenreihe Studien zum Konsumentenverhalten
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ECONIS (ZBW)
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
The CAGE around cyberspace? : how digital innovations internationalize in a virtual world
Shaheer, Noman Ahmed
;
Li, Sali
- In:
Journal of business venturing
35
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012159563
Saved in:
3
Erfolgsfaktoren standortbasierter mobiler Werbung : Konzeption, empirische Überprüfung und Auswirkungen am Beispiel einer mobilen App
Kurtz, Oliver Tuna
-
2020
Persistent link: https://www.econbiz.de/10012260528
Saved in:
4
Revisiting location in a digital age : how can lead markets accelerate the internationalization of mobile apps?
Shaheer, Noman
;
Li, Sali
;
Priem, Richard
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 21-40
Persistent link: https://www.econbiz.de/10012391086
Saved in:
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