Revisiting location in a digital age : how can lead markets accelerate the internationalization of mobile apps?
Year of publication: |
2020
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Authors: | Shaheer, Noman ; Li, Sali ; Priem, Richard |
Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 28.2020, 4, p. 21-40
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Subject: | demand-side location advantage | digital internationalization | lead markets | mobile apps | user interaction | Globalisierung | Globalization | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Multinationales Unternehmen | Transnational corporation | Welt | World | Mobilkommunikation | Mobile communications | Digitalisierung | Digitization | Betriebliche Standortwahl | Firm location choice |
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