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~person:"Kwok, Linchi"
~person:"Moro, Sérgio"
~subject:"Datenschutz"
~subject:"Text"
~subject:"Viral marketing"
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Viral marketing
Personalisierung
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Kwok, Linchi
Moro, Sérgio
Kim, Jong Min
4
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3
Chatterjee, Swagato
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Law, Chun Hung Roberts
3
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3
Lok, Peter
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International journal of hospitality management
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1
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Journal of retailing and consumer services
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
2
The 7 Ps marketing mix of home-sharing services : mining travelers' online reviews on Airbnb
Kwok, Linchi
;
Tang, Yingying
;
Yu, Bei
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012300133
Saved in:
3
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
4
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
5
Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina
;
Moro, Sérgio
;
Rita, Paulo
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011783996
Saved in:
6
Are Yelp's tips helpful in building influential consumers?
Guerreiro, João Pedro Silva Martins
;
Moro, Sérgio
- In:
Tourism management perspectives : TMP
24
(
2017
),
pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
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