The 7 Ps marketing mix of home-sharing services : mining travelers' online reviews on Airbnb
Linchi Kwok, Yingying Tang, Bei Yu
| Year of publication: |
2020
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|---|---|
| Authors: | Kwok, Linchi ; Tang, Yingying ; Yu, Bei |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 90.2020, p. 1-11
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| Subject: | Marketing mix | Machine learning | Big data analytics | Online reviews | Home-sharing | Airbnb | Data Mining | Data mining | Virales Marketing | Viral marketing | Personalisierung | Personalization | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102616 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012300133