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~person:"Labrecque, Lauren I."
~person:"Stephen, Andrew T."
~subject:"Consumer privacy"
~subject:"Datenschutz"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Consumer privacy
Datenschutz
Internet marketing
Consumer behaviour
24
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24
Online-Marketing
12
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11
Social web
11
Beziehungsmarketing
7
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Labrecque, Lauren I.
Stephen, Andrew T.
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Akram, Umair
9
Ghose, Anindya
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Hollebeek, Linda D.
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Kannan, P. K.
9
Milne, George R.
9
Okumus, Fevzi
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9
Sreejesh, S.
9
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9
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8
Kumar, Vikas
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Bilgihan, Anil
7
Dens, Nathalie
7
Hauser, John R.
7
Jerath, Kinshuk
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Morimoto, Mariko
7
Pelsmacker, Patrick de
7
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7
Quach, Sara
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
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7
Verhoef, Peter C.
7
Vrontis, Demetris
7
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7
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
2
Journal of marketing research
2
Journal of business research : JBR
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
15
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1
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
2
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
3
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
4
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
5
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
6
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
9
In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren
;
Stephen, Andrew T.
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
Saved in:
10
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
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