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~person:"Labrecque, Lauren I."
~subject:"Brand management"
~subject:"Consumer privacy"
~subject:"Datenschutz"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Brand management
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13
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6
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6
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5
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Labrecque, Lauren I.
Loureiro, Sandra Maria Correia
32
Phau, Ian
27
Ko, Eunju
26
Han, Heesup
24
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Melewar, T. C.
21
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Japutra, Arnold
18
Vrontis, Demetris
18
Filieri, Raffaele
17
Sarkar, Juhi Gahlot
17
Sreejesh, S.
17
Veloutsou, Cleopatra
17
Ekinci, Yuksel
16
Khan, Imran
16
Septianto, Felix
16
Paul, Justin
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Kumar, Vikas
14
Sung, Yongjun
14
Ahn, Jiseon
13
Kunkel, Thilo
13
Park, Jungkun
13
Rahman, Zillur
13
Rita, Paulo
13
Seo, Yuri
13
Torres, Ivonne M.
13
Casidy, Riza
12
Christodoulides, George
12
Foroudi, Pantea
12
Johnson, Lester W.
12
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12
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of advertising
1
Journal of business research : JBR
1
Journal of marketing education : JME
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
10
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1
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
2
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
3
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
4
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
5
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
6
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
8
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
9
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
10
Exploring social motivations for brand loyality : conformity versus escapism
Labrecque, Lauren I.
;
Krishen, Anjala S.
;
Grzeskowiak, …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009160462
Saved in:
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