Exploring social motivations for brand loyality : conformity versus escapism
Year of publication: |
2011
|
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Authors: | Labrecque, Lauren I. ; Krishen, Anjala S. ; Grzeskowiak, Stephan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 7, p. 457-472
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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