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~person:"Labrecque, Lauren I."
~subject:"Datenschutz"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Datenschutz
Internet marketing
Konsumentenverhalten
Consumer behaviour
13
Brand management
6
Markenführung
6
Online-Marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
4
Social web
4
Brand
3
Brand image
3
Data protection
3
Markenartikel
3
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3
Online retailing
3
Online-Handel
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3
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2
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2
Consumer privacy
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2
Online consumer behavior
2
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2
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2
Virales Marketing
2
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Anonymous information
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Audio branding
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Labrecque, Lauren I.
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Wu, Luorong
34
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of advertising
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of marketing research
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.
;
Hulland, John
;
Sevilla, Julio
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
Saved in:
2
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
6
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
7
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
8
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
9
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Saved in:
10
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
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