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~person:"Laczniak, Russell N."
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Consumer behaviour
9
Konsumentenverhalten
9
Advertising
8
Werbung
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Advertising effects
7
Werbewirkung
7
Children
6
Kinder
6
Eltern
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Brand image
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Einzelhandel
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Fernsehwerbung
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Retail trade
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Television advertising
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Violence
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Virales Marketing
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children
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Comparative advertising
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Laczniak, Russell N.
James, Russell N.
55
Carlson, Les
14
Russell, Noel P.
13
Muehling, Darrel D.
7
Russell, N.
6
Cummings, Benjamin F.
5
Vijayalakshmi, Akshaya
5
Brocato, E. Deanne
4
DeCarlo, Thomas E.
4
Guillemette, Michael
4
Liu, Zhikun
4
Reidenberg, Joel R.
4
Russell, N. Cameron
4
Baker, Christopher
3
Norton, Thomas
3
Omer, Amani
3
Pascual, Unai
3
Sharpe, Deanna L.
3
Teas, R.Kenneth
3
Walker, Doug
3
Walsh, Ann
3
Aboohamidi, Abbas
2
Atiles, Jorge H.
2
Berg, Jenny
2
Carswell, Andrew T.
2
Colman, D.
2
Dahlén, Micael
2
Ehrich, Kristine R.
2
Fraser, Iain M.
2
Gentile, Douglas A.
2
Grove, Stephen J.
2
Hussein, Reem
2
Jabbar, M.A.
2
Ji-Song, Mindy
2
Jones, Keely S.
2
Kangun, Norman
2
Kempf, DeAnna S.
2
Kerrigan, J.
2
Kobelt, Gisela
2
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Journal of advertising : official publication of the American Academy of Advertising
11
Journal of current issues and research in advertising : JCIRA
7
Journal of Business Research
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
3
Journal of advertising
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing research : a magazine of management and applications
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Human resource management review
1
International journal of advertising : the review of marketing communications
1
Journal of Consumer Affairs
1
Journal of Consumer Marketing
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of marketing communications
1
Journal of marketing management : MM
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Journal of promotion management : JPM
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OLC EcoSci
22
ECONIS (ZBW)
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RePEc
4
Other ZBW resources
2
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1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
2
Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan
;
Laczniak, Russell N.
;
Walker, Doug
;
Raju, Sekar
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
Saved in:
3
Stemming the tide of increasing retail returns : implications of targeted returns policies
Overstreet, Robert E.
;
Morgan, Tyler R.
;
Laczniak, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 551-562
Persistent link: https://www.econbiz.de/10013459907
Saved in:
4
Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.
;
Carlson, Les
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 273-275
Persistent link: https://www.econbiz.de/10013362308
Saved in:
5
Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
Saved in:
6
The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
7
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
8
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
9
Parental restrictive mediation and children's violent video game play : the effectiveness of the entertainment software rating board (ESRB) rating system
Laczniak, Russell N.
;
Carlson, Les
;
Walker, Doug
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011690544
Saved in:
10
Comment : advertising's domain and definition
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
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