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And low-price perception
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Disorganized display cues
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Ladeira, Wagner Junior
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Journal of retailing and consumer services
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The bright side of disorganization : when surprise generates low-price signals
Ladeira, Wagner Junior
;
Rasul, Tareq Faizur
;
Perin, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303224
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