The bright side of disorganization : when surprise generates low-price signals
Year of publication: |
2023
|
---|---|
Authors: | Ladeira, Wagner Junior ; Rasul, Tareq Faizur ; Perin, Marcelo Gattermann ; Santini, Fernando de Oliveira |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-10
|
Subject: | And low-price perception | Cognitive processing | Disorganized display cues | Schema discrepancy | Surprise |
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