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~person:"Laforet, Sylvie"
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Laforet, Sylvie
Saunders, John
77
Saunders, John A.
20
Wong, Veronica
15
Jobber, David
8
Melewar, T.C.
8
Doyle, Peter
7
Armstrong, Gary
4
Kotler, Philip
4
Lee, Nick
4
Mitchell, Vince-Wayne
4
Saunders, Caroline
4
Balmer, John M.T.
3
Cornett, Marcia Millon
3
Fu, Guoqun
3
Guenther, Meike
3
Guoqun, Fu
3
Hooley, Graham
3
Hooley, Graham J.
3
Piercy, Nigel
3
Qu, Riliang
3
Saunders, Anthony
3
Saunders, John O.
3
Saunders, John V.
3
Saunders, John V. D.
3
Stagg, Chris
3
Greenley, Gordon
2
Saker, James
2
Saunders, Caroline M.
2
Saunders, Carolyne
2
Saunders, John Van ¬Dyke
2
Sharp, John A.
2
Smith, Gareth
2
Witt, Stephen F.
2
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1
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Journal of advertising research
3
Journal of marketing management : MM
2
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1
How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie
;
Saunders, John
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10008416712
Saved in:
2
How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
Laforet, Sylvie
;
Saunders, John
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10007901938
Saved in:
3
Managing Brand Portfolios: How Strategies Have Changed
Laforet, Sylvie
;
Saunders, John
- In:
Journal of advertising research
45
(
2005
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10006499576
Saved in:
4
Managing Brand Portfolios: Why Leaders Do What They Do - Most products now carry two or more brand names. Businesses now have a portfolio of names that they mix and match in differ...
Laforet, Sylvie
;
Saunders, John
- In:
Journal of advertising research
39
(
1999
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10006519579
Saved in:
5
Managing Brand Portfolios: How the Leaders Do It
Laforet, Sylvie
;
Saunders, John
- In:
Journal of advertising research
34
(
1994
)
5
,
pp. 64-76
Persistent link: https://www.econbiz.de/10006536588
Saved in:
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