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~person:"Lajante, Mathieu M. P."
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Search: subject_exact:"Psychology of advertising"
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Lajante, Mathieu M. P.
Esch, Franz-Rudolf
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Neumann, Peter
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Rosenstiel, Lutz von
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Karlan, Dean
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Pelsmacker, Patrick de
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Zinman, Jonathan
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Gierl, Heribert
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Mayer, Hans
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Mullainathan, Sendhil
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Kroeber-Riel, Werner
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Alan, Sule
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Fennis, Bob Michaël
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Krishna, Aradhna
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Langner, Tobias
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Stroebe, Wolfgang
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Grossman, Michael
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Moser, Klaus
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Bak, Peter Michael
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Batra, Rajeev
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Behrens, Gerold
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Bertrand, Marianne
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Cemalcılar, Mehmet
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Chang, Chingching
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Cornwell, T. Bettina
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Dahl, Darren W.
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Fischer, Alexander
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Heath, Robert
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Hoffmann, Hans-Joachim
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Häusel, Hans-Georg
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Jhally, Sut
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Journal of advertising research
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How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
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