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~person:"Lambkin, Mary"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Journal of financial services marketing : JFSM
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Brand equity and firm performance : the complementary role of corporate social responsibility
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 691-704
Persistent link: https://www.econbiz.de/10012120870
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2
Brand equity of stock exchange as a mediator in financial decisions
Çal, Betül
;
Lambkin, Mary
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011703017
Saved in:
3
Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
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