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~person:"Landwehr, Jan Rüdiger"
~subject:"Konsumentenverhalten"
~subject:"Product management"
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Konsumentenverhalten
Product management
Product design
10
Produktgestaltung
10
Consumer behaviour
5
Aesthetics
4
Automotive industry
4
Brand image
4
Kfz-Industrie
4
Markenimage
4
Ästhetik
4
Deutschland
3
Germany
3
Brand management
2
Markenführung
2
processing fluency
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product design
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Absatz
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Automotive market
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Bekleidungsindustrie
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Brand extension
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Clothing industry
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Cognition
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Cognitive lock-in
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Communication
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Consumption intensity
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Creativity
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Emotion
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Forecasting model
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Industriedesign
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Kfz-Markt
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Landwehr, Jan Rüdiger
Herrmann, Andreas
11
Orth, Ulrich R.
7
Chhajed, Dilip
5
Dahl, Darren W.
5
Moreau, C. Page
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Blonigen, Bruce A.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Eppinger, Steven D.
4
Hagtvedt, Henrik
4
Heitmann, Mark
4
Knittel, Christopher R.
4
Kumar, Deepak S.
4
Kumar, Minu
4
Purani, Keyoor
4
Schreier, Martin
4
Soderbery, Anson
4
Spence, Charles
4
Ulrich, Karl T.
4
Zhang, Dan
4
Bettels, Jannick
3
Chattopadhyay, Amitava
3
Chen, Haipeng
3
Chen, Steven
3
Chitturi, Ravindra
3
Foscht, Thomas
3
Gilal, Faheem Gul
3
Gilal, Rukhsana Gul
3
Guo, Liang
3
Herd, Kelly B.
3
Jiang, Zhenhui
3
Krishna, Aradhna
3
Landwehr, Jan R.
3
Mishra, Abhishek
3
Mugge, Ruth
3
Patrick, Vanessa M.
3
Pleyers, Gordy
3
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Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
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ECONIS (ZBW)
5
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1
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
2
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
3
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
4
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
5
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
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