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~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
~person:"Phau, Ian"
~subject:"Mode"
~subject:"Social web"
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Social web
Markenführung
97
Brand management
96
Consumer behaviour
69
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69
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54
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54
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38
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38
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Langner, Tobias
Loureiro, Sandra Maria Correia
Phau, Ian
Ko, Eunju
15
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
10
Rita, Paulo
9
Veloutsou, Cleopatra
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8
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8
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8
Choi, Tsan-Ming
7
Hollebeek, Linda D.
7
Mogaji, Emmanuel
7
Ranfagni, Silvia
7
Bang, Nguyen
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Moore, Christopher M.
6
Ozuem, Wilson
6
Theobald, Elke
6
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Kim, Hye-yŏng
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
McColl, Julie
5
Melewar, T. C.
5
Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
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5
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Journal of promotion management : innovations in planning and applied research
4
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
22
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1
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
5
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
6
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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