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~person:"Langner, Tobias"
~subject:"Corporate reputation"
~type_genre:"Handbuch"
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Corporate reputation
Communication
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Langner, Tobias
Barnett, Michael L.
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Pollock, Timothy G.
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Thießen, Ansgar
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Bräutigam, Sören
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Esch, Franz-Rudolf
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Corporate Brand Management : Marken als Anker strategischer Führung von
Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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