//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Larson, Nathan"
~person:"Zhang, Jianqiang"
~subject:"Consumer behaviour"
~subject:"Success factor"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Success factor
Theory
Advertising planning
4
Target group
4
Theorie
4
Werbeplanung
4
Zielgruppe
4
Advertising
2
Advertising effects
2
Bertrand competition
2
Bertrand-Wettbewerb
2
Consumer surplus
2
Distribution costs
2
Equilibrium model
2
Gleichgewichtsmodell
2
Konsumentenrente
2
Preiswettbewerb
2
Price competition
2
Vertriebskosten
2
Werbewirkung
2
Werbung
2
Bertrand equilibrium
1
Competition
1
Consumer targeting
1
Imperfect targeting
1
Mass advertising
1
Mixed strategy equilibrium
1
Price advertising
1
Price dispersion
1
Targeted advertising
1
Targeted pricing
1
Wettbewerb
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
4
Author
All
Larson, Nathan
Zhang, Jianqiang
Unger, Fritz
9
Fuchs, Wolfgang
7
Steffenhagen, Hartwig
6
Gärtner, Robert Henrik
4
Schrattenecker, Gertraud
4
Schweiger, Günter
4
Baye, Michael R.
3
Martin, Kelly D.
3
Morgan, John
3
Musiol, Gerald
3
Smith, N. Craig
3
Soberman, David A.
3
Westwood, John
3
Aaker, Jennifer
2
Anderson, Simon P.
2
Arnold, Michael A.
2
Baik, Alicia
2
Barroso, Alicia
2
Bembenek, Svenja
2
Cansier, Adrienne
2
Gelbrich, Katja
2
Gierl, Heribert
2
Huber, Frank
2
Ishigaki, Hiroaki
2
Iyer, Ganesh
2
Li, Chenguang
2
Llobet, Gerard
2
Marx, Anne
2
Mogilner, Cassie
2
Putte, Bas van den
2
Regier, Stefanie
2
Rinino, Maxime
2
Rossiter, John R.
2
Saliba, Christine
2
Schröder, Eva-Maria
2
Spilski, Anja
2
Streich, Michael
2
Terstiege, Meike
2
more ...
less ...
Published in...
All
Discussion paper / Centre for Economic Policy Research
1
Games and economic behavior
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Omega : the international journal of management science
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
2
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
-
2015
Persistent link: https://www.econbiz.de/10010509496
Saved in:
3
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
4
Competitive effects of purchase-based targeted advertising
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
4
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009715358
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->