Competitive effects of purchase-based targeted advertising
Year of publication: |
2012
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Authors: | Zhang, Jianqiang ; Zhong, Weijun ; Mei, Shue |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 10.2012, 4, p. 71-84
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Subject: | Wettbewerb | Competition | Werbewirkung | Advertising effects | Werbung | Advertising | Zielgruppe | Target group | Werbeplanung | Advertising planning | Theorie | Theory |
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