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~person:"Laudel, Grit"
~person:"Mueller, Barbara"
~subject:"Comparison"
~subject:"Italien"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Search: subject_exact:"Britische Zone Deutschlands"
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Comparison
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5
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5
Advertising effects
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Laudel, Grit
Mueller, Barbara
Börsch-Supan, Axel
5
Crouch, Colin
5
Frick, Joachim R.
5
Fritsch, Michael
5
Möller, Joachim
5
Sternberg, Rolf G.
5
Voelzkow, Helmut
5
Wagner, Gert G.
5
Burkhauser, Richard V.
4
Diehl, Sandra
4
Döring, Diether
4
Eberharter, Veronika V.
4
Kabst, Rüdiger
4
Lane, Christel
4
Thelen, Kathleen Ann
4
Walwei, Ulrich
4
Welter, Friederike
4
Aljets, Enno
3
Aubin, Yann
3
Bachmann, Reinhard
3
Barth, Hans J.
3
Boltho, Andrea
3
Brewster, Chris
3
Brixy, Udo
3
Broadberry, Stephen N.
3
Culpepper, Pepper D.
3
Eichhorst, Werner
3
Fontagné, Lionel
3
Gaulier, Guillaume
3
Grotz, Reinhold E.
3
Hagemann, Harald
3
Haller, Axel
3
Hauser, Richard
3
Idiart, Arnaud
3
Keune, Maarten
3
Konle-Seidl, Regina
3
Kurz, Heinz D.
3
Lettkemann, Eric
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Organizational transformation and scientific change : the impact of institutional restructuring on universities and intellectual innovation
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
8
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1
Cold atoms - hot research : high risks, high rewards in five different authority structures
Laudel, Grit
;
Lettkemann, Eric
;
Ramuz, Raphae͏̈l
; …
- In:
Organizational transformation and scientific change : …
,
(pp. 203-234)
.
2014
Persistent link: https://www.econbiz.de/10014574836
Saved in:
2
Highly adaptable but not invulnerable : necessary and facilitating conditions for research in evolutionary developmental biology
Laudel, Grit
;
Benninghoff, Martin
;
Lettkemann, Eric
; …
- In:
Organizational transformation and scientific change : …
,
(pp. 235-265)
.
2014
Persistent link: https://www.econbiz.de/10014574837
Saved in:
3
Path dependence and policy steering in the social scenes : the varied impact of international large scale student assessment on the educational sciences in four European countries
Gläser, Jochen
;
Aljets, Enno
;
Gorga, Adriana
;
Hedmo, Tina
- In:
Organizational transformation and scientific change : …
,
(pp. 267-295)
.
2014
Persistent link: https://www.econbiz.de/10014574838
Saved in:
4
Where to go for a change : the impact of authority structures in universities and public research institutes on changes of research practices
Gläser, Jochen
;
Aljets, Enno
;
Lettkemann, Eric
; …
- In:
Organizational transformation and scientific change : …
,
(pp. 297-329)
.
2014
Persistent link: https://www.econbiz.de/10014574839
Saved in:
5
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
6
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
7
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
8
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
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