The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Sandra Diehl; Barbara Mueller; Ralf Terlutter
| Year of publication: |
2013
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|---|---|
| Authors: | Diehl, Sandra ; Mueller, Barbara ; Terlutter, Ralf |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 313-327
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| Subject: | Printwerbung | Print advertising | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Vergleich | Comparison | USA | United States | Frankreich | France | Deutschland | Germany | Schweiz | Switzerland |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773946