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~person:"Lauer, Karin"
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Lauer, Karin
Bergemann, Dirk
54
Levy, Daniel C.
52
Hinterhuber, Andreas
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Simon, Hermann
41
Liozu, Stephan
38
Álvarez, Luis J.
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Janssen, Maarten C. W.
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Kwapil, Claudia
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Snir, Avichai
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Chen, Ying-Ju
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Hernando, Ignacio
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Simchi-Levi, David
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Zaccour, Georges
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Courty, Pascal
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Diller, Hermann
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Feenstra, Robert C.
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Skiera, Bernd
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Armstrong, Mark
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Gautier, Erwan
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Sabbatini, Roberto
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Schlosser, Rainer
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Itskhoki, Oleg
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Lippi, Francesco
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Peitz, Martin
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Hunold, Matthias
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Nilsen, Øivind Anti
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Roth, Stefan
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Hoeberichts, Marco
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Kryvtsov, Oleksiy
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Piga, Claudio A.
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Richards, Timothy J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
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2
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
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