The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Christian Homburg, Karin Lauer, Arnd Vomberg
| Year of publication: |
2020
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|---|---|
| Authors: | Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 4, p. 597-612
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| Subject: | Multichannel pricing | Price fairness theory | Mixed methods | Experimental research | Transaction data | Experiment | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.01.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152467