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~person:"Laurie, Sally"
~subject:"Advertising effects"
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Advertising effects
Branche
Werbung
Marketing management
5
Marketingmanagement
5
Advertising
4
Advertising industry
3
Werbewirtschaft
3
Beziehungsmarketing
2
Internal communication
2
Interne Kommunikation
2
Public relations
2
Relationship marketing
2
Öffentlichkeitsarbeit
2
1990-2006
1
Action research
1
Advertising agencies
1
Agency theory
1
Aktionsforschung
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Barriers
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Change management
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Corporate communications
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EU countries
1
EU-Staaten
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Großbritannien
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Integrated marketing communication
1
Integrated marketing communications
1
Internet marketing
1
Lieferantenmanagement
1
Online-Marketing
1
Organisatorischer Wandel
1
Organizational change
1
Prinzipal-Agent-Theorie
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Social Web
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Social web
1
Supplier relationship management
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Article in journal
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Laurie, Sally
Jain, Amit
5
Malik, Garima
5
Mortimer, Kathleen
5
Pauwels, Koen
5
Yan, Ruiliang
5
Kaiser, Harry M.
4
Bae, Mikyeung
3
Chang, Chun-Tuan
3
Gierl, Heribert
3
Kinnucan, Henry W.
3
Pei, Zhi
3
Srivastava, R. K.
3
Aleksandrovs, Leonids
2
Baccarella, Christian V.
2
Bahreinizad, Manizheh
2
Besharat, Ali
2
Chandon, Pierre
2
Chenavaz, Régis Y.
2
Cheng, Zhao-Hong
2
Cobbs, Joe
2
Cornwell, T. Bettina
2
Dens, Nathalie
2
Du, Rex Yuxing
2
Esmaeilpour, Majid
2
Goos, Peter
2
Holiday, Steven
2
Jacobi, Erik S.
2
Kerr, Gayle
2
Kitchen, Philip J.
2
Koslow, Scott
2
Kraus, Sascha
2
Kumar, V.
2
Lee, Richard
2
Lepkowska-White, Elzbieta
2
Loda, Marsha D.
2
Mantrala, Murali K.
2
Miles, Chris
2
Moradi, Kianoosh
2
Myrland, Øystein
2
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European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
5
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1
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
2
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
3
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
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